Our Staff

Richard Baker - Founder

Founder of Premium Knowledge Group and author of many articles on LifeStyle Marketing. Richard was formerly a Senior Partner at J.D. Power & Associates. Prior to that he founded and lead Baker & Company, a management consulting firm which he sold to J.D. Power in 1999.

Sam Hicks - CFO

Sam is a former Partner with Ernst & Young, LLP (where he was head of the Tokyo office) as well as the Corporate Controller and Principal Accounting Officer of Dynamex, Inc. His areas of expertise include emerging company formations, SEC accounting and reporting, international financial regulations as well as merger and acquisition due diligence.

Connie Wald - Vice President, Marketing

Connie was formerly Vice President of Marketing at Neiman Marcus where she was responsible for marketing strategy, advertising, and research. In addition Connie managed Neiman Marcus famous In-Circle program.

Michael Baron, Ph.D

Professor of Statistics, Department of Mathematical Sciences, University of Texas (Dallas). Michael is a graduate of the University of St. Petersburg, Russia and received his Ph.D from the University of Maryland. Michael has been an IBM Fellow and recipient of grants from NSA and Texas Instruments.

Lisa Kislak - Vice President Marketing/Hospitality

Lisa was formerly Sr. VP Marketing for ClubCorp and, prior to that, VP Marketing for Rosewood International. Lisa has extensive experience in all aspects of hospitality marketing and marketing communications.

Madeline Maggard

Madeline is responsible for PKG’s internet and social media strategies and implementation. A bi-lingual (Spanish and English) Gen Xer with Master's level credits, Madeline brings international experience and generational insight to PKG's global marketing services practice. Working with key strategic partners she is responsible for the application of LifeStyle messaging insights to SEO, SEM and all social media channels.