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Experience

PKG has three kinds of experience that will positively impact your marketing efforts.

  1. Analytical. PKG has analyzed tens of millions of transactions by millions of affluent consumers in a wide variety of categories and channels (see Clients). This experience enables us to quickly identify, down to the Department, product, SKU or equivalent level those aspects of your data that are relevant to improving your marketing results.
  2. Practical. PKG staffs’ backgrounds include client-side experience as well as consulting experience. We know you want results because we have been in your position.
  3. Creative. Our experience, probably like yours, teaches us that limiting marketing thinking to historic constraints does not address the requirements of the rapidly and fundamentally changing competitive marketplace. We have “thought outside the box” and developed PRI-STAT. We will share out experience with you and your team.