About PKG

Premium Knowledge Group (“PKG”) provides LifeStyle Marketing, the most sophisticated means for marketing to affluent consumers. Our clients are leading providers of luxury products and services who sought more effective ways to engage their best prospects and expand relationships with their best customers.

Founded in 2003 we have developed an integrated, proprietary marketing platform. It begins by identifying the LifeStyle of your best prospects (or customers). It then provides highly targeted and accountable strategies, tactics and tools for winning a relationship that leads to sales.

We can do this market-by-market, household-by-household, social network-by-social network because we have identified the LifeStyle of each individual household in the top 5% of the U.S. in the 600 most affluent ZIP codes. Please review the LifeStyle Marketing Platform and the benefits of its application on the tab “What We Do.”

This platform is based on extensive analysis and modeling of our proprietary data base of consumers: Average age of 49 years, average household income of $546K and average assets of $6.5M. This ground-breaking work resulted in the identification of six statistically distinct LifeStyles, each with highly actionable marketing implications. Please review the “LifeStyles” on the tab.

Additionally we have a team of luxury marketing professionals with backgrounds at marquee brands in services and products. Please review their backgrounds on the “Our Staff” tab.