Popular

We call this LifeStyle “Popular” because it’s objective it to avoid being offensive to others. This will make sense when we realize this LifeStyle has more money and yet chooses to be much less flamboyant than the Me LifeStyle. People living the Popular LifeStyle do little (other than civic and philanthropic activities) to draw any attention to itself, and that is with reluctance. Popular feel it is important to avoid controversy and that is best done by staying out of the limelight. Customer service in the traditional sense is important. Good service is a reason to return to retail locations and a reason to maintain relationships with service providers. But exceptional service is not expected. Having things with recognized brands is relatively important for two reasons. First they are a known quantity and don’t represent much of a risk (and this LifeStyle tends to be risk averse in almost every aspect). Secondly, these brands tend to be readily accepted and do not attract a lot of attention, like a really unique brand would. The Popular LifeStyle tends to keep using the same things for a comparatively long time. If you are going to be truly popular (“a man of the people”) others will like you for yourself and not for your money or possessions.