Traditional

We call this LifeStyle “Traditional” not because of the architecture it may or may not choose but because it is in no hurry to change. There is no desire to be on the “bleeding edge.” It values the tried and true from Hawaii as a place to vacation to traditional department stores as a place to buy clothes. Members of this LifeStyle have no interest in attracting attention or doing things that will make them self-conscious. This, in effect, means a low proclivity to experiment. One of the most salient observ ations regarding this LifeStyle is that it is so aware of what it doesn’t want. (Look at the large number of entries under the “less important” headings.) There is a low level of curiosity, as indicated by the relatively low use of media and the internet. For this reason “expert advice” whether from a beauty advisor, a banker or a ribbon clerk is not valued and service relationships are not expected to be personal. This LifeStyle tends to have the lowest percentage of college grads or MS, Ph.D. However, it is hard-working and has the high percentage among LifeStyles of assets earned rather than inherited.