“When I was VP of Marketing at a leading retailer I knew that two clients with the same demographics could have very different preferences in merchandise and service. But we had no efficient and systematic way to identify those patterns and translate the insights into marketing initiatives. LifeStyle segmentation and PRI-STAT provides the tool I wish I had then.” Connie Wald
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Marketing ConsultingThe affluent individual is consistent in applying his/her LifeStyle predisposition (see Prior Distribution) across all categories of consumption. But each category has a different structure for marketing to the consumer. For example, marketing financial services is different than marketing expensive furniture, branded apparel or luxury real estate. So the application of LifeStyle insights to marketing is industry specific. Premium Knowledge Group’s experienced consulting staff considers this insight while working with clients to provide the bridge to industry specific application and measurable results. Consultants will show how to leverage LifeStyle at every step in your marketing process, from strategy development to sales training. And the consultant will use proprietary (link to PriStat) data to discover market-by-market or store-by-store opportunities for the transfer and enhancement of your existing best practices. |