LifeStyle Marketing

Premium Knowledge Group (PKG) provides a unique customer segmentation service based on why a customer buys as well as what they buy. It uses panel data to stratify large populations into smaller groups whose commonality is their rationale for purchasing a particular product. It is predictive modeling organizing customers into ten separate Lifestyles or patterns (link to description of 10 segments) --- It begins with a match that determines prime prospects to be targeted by LifeStyle Marketing efforts.

All of PKG’s LifeStyle Marketing techniques are based on our proprietary database and give our clients the benefit of valuable research through the sophisticated insights, algorithms and tools drawn from the data base.

Respondents in PKG’s database mirror the composition of the top 5% of U.S. households, providing insight into various levels of income and assets in households with over $1M in income and over $50M in assets.

In addition to leveraging the contents of its existing database, PKG has the capability to perform additional custom research for its clients.