PRI-STAT™ On-Demand Analytics

PRI-STAT is a revolutionary on-line business intelligence system specifically developed to improve results for merchants, service firms and brands focused on the affluent consumer. Derived from the term Prior Distribution Statistics, PRI-STAT includes a series of elements that work together to link transaction, demographic and psychographic information about your customers and prospects to provide on-demand predictive insights that lead to enhanced return on your marketing investment.

What makes the predictive and analytical PRI-STAT system unique is that is can be applied on top of existing behavioral or demographic segmentations to add insight about customer motives, resulting in distinctively more granular consumer and household algorithms and LifeStyle segments.