Pri-Stat™ Elements

1. Your Customer. Everything begins with your customers. Under the strictest terms of confidentiality PRI-STAT uploads your customer transaction files (with NO credit card information) and analyzes them using proprietary LifeStyle algorithms. This provides you with immediate insight into the LifeStyles of your current customers. You will see the patterns of consumption most responsible for the success of your business.
2. Your Products and Services. Everything PRI-STAT does is linked to your categories of merchandise, or service, your selection of brands and products, your definition of departments, your coding of channels, transactions, etc. No new codes to learn!
3. PRI-STAT Algorithms. These patented formulas are the result of years of analysis of millions of transactions by millions of affluent consumers. You get the benefit on-demand and at a price that virtually assures a better than 10-to-1 return on your investment in PRI-STAT. The predictive capability of this System shows how to achieve up to a 50% improvement in results from your direct marketing efforts.
4. Over 71M Prospects.PRI-STAT contains current contact information for over 71 million consumers. These prospects are pre-segmented and pre-scored. PRI-STAT recommends the prospects that are the best match to your best customers. PRI-STAT also points out the messages and offers to which each prospect is most likely to respond.
5. Your Goals. PRI-STAT will compare your actual year-to-date performance with your goals and generate alternative plans for closing any gap, within your budget.

Figure 1 Client Distribution of Customers by LifeStyle