Pri-Stat™ Process
Applying PRI-STAT to you marketing opportunity is a simple four step process. It is quick, efficient and produces results as soon as your next marketing effort. The four basic steps are outlined below. For a more detailed description, please read the white paper Retail Case History
| Load Data |
- Customer ID
- Transaction files
- Merchandise (SKU) Directory
- Sales Associate Assignments
|
| Determine Macro Priorities |
- Assign each customer to LifeStyle
- Distribution and value of LifeStyles
- Value of each
- Priority/sequence of marketing actions among LifeStyles
|
| Determine LifeStyle Micro Priorities |
- Assign each customer to LifeStyle
- Distribution and value of LifeStyles
- Value of each
- Priority/sequence of marketing actions among LifeStyles
|
| Deliver Targeted Marketing Recommendation |
- What to promote
- Where to promote
- When to promote
- Why (wants-benefit)
- Price to use
- Incentive to offer
- Sales Associate assigned
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